What Are Backlinks In SEO And How To Disavow Them


Backlinks are a very important part of digital marketing services. In fact backlinks are the source that can make your site’s grow in multiples. 

What are backlinks?

As explained by the SEO terminology, a backlink is one website linking to another website. The more links your website has, the higher is your ranking on Google. It looks at backlinks as votes. More importantly it’s about the quality your website gets linked with. 

How backlinks work?

If you have backlinks from related, relevant, reputed and high domain authoritative websites your ranking is going to climb up and your SEO is going to be amongst the top ones. 

If your rankings are higher, this means your websites would be amongst the top search results on google when anything related to your keywords is searched.

Types of Backlink.

So basically, there are two types of backlinks that can be linked to your website. Good and bad backlinks. Apparently, Google’s algorithm stakes quality of backlinks over quantity of backlinks. 

Good backlinks- The backlinks that you build manually by emailing different content creators or contacting the website owners. Those links are good because these are relevant to your content, have good domain authority and are reputed. These backlinks would give healthy growth to your content and website with interested users being a part of your audience, and your target audience being your consumers. These kinds of backlinks would create healthy traffic on your site.

Bad backlinks- The backlinks of the websites that are scammy, have data that the google authorities wouldn’t allow and the sites that are not relevant to your content. If the links do not give you healthy traffic to your site or the main purpose of the link is just SEO and nothing then the backlink is bad and not healthy for your data.

How to disavow a backlink?

To disavow a backlink means to unlink your website from the backlinks that you might consider as bad as they don’t provide you with the target audience and might hamper your rankings on google that will result in your SEO being greatly affected. Disavowing won’t remove the links from the irrelevant sites; instead, the process tells Google to ignore those backlinks and to not affect your rank because of them. According to their website, Google says they “can assess which links to trust without additional guidance,”. This means Google on their own ignores some of the bad backlinks but might not ignore if there are more bad backlinks in place of good ones.

To disavow a backlink, follow these steps:

  1. Have a backlink audit- Identify which backlinks could be considered bad for your SEO through a regular analysis that is an audit either on your own or with some third party’s help.
  2. Be careful in making the list- You might end up in judging a link wrong. So check twice or thrice before marking a backlink bad.
  3. Make a list- Make a single of all the bad backlinks in one single format.
  4. Upload the document- After making the file in required text format, upload the file on google on its dedicated page of disavowing links.

After uploading your task is over, now Google will check and continue it’s process of disavowing those bad backlinks from your website. Remember, disavowing can be a tedious and long process so you have to be very sure about your actions before you proceed to  execute them.

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