Content marketing is the process of marketing any product or service using interactive and engaging form of content and in today’s time it is a very integral and essential element of Digital Marketing.
While no content marketing tool can replace a solid strategy and talented human beings, having the right tech stack can help you complete the job done better and efficiently. There are different types of content marketing tools available to find the best content for ranking your website on the top, some free and some expensive. They serve tons of various purposes, from content curation to promotion, optimization, and much more. The content marketing technology landscape is rising every year.
This is exciting because it means that if you have a problem, you can find a software solution which can help you to solve it. But it is overwhelming. How do you know which are the content marketing tools that are worth trying? This post will help you to clarify those decisions for you. Here, we have discussed top content marketing tools that can help your content stand out from others.
Do I need content marketing tools?
This is a common question that many have in their minds. If you too have this doubt, you will find the answer here. The one thing we call can be sure of is that content marketing is not going anywhere. We would see an increase in the need for content marketers in the future.
While this is great news, not all content marketers would benefit from this growth. Now, this leads to a question that “why would some content marketers attain more success compared to others?
As per a research conducted by Content Marketing Institute, an important factor that differentiates successful content marketers from those who are not that successful is content tech proficiency. Also, 29% of B2B content marketers reported that they increased technology spend in the prior 12 months.
If you want to learn more about content marketing and the various elements of content marketing you can visit digital marketing courses in Bangalore.
Your knack of content marketing tools goes a long way to define how successful you would be as a content marketer. But with so many content marketing tools available, you might get confused about which one to choose among them. So, here we have broken down the best content marketing tools into various categories to meet the different requirements of a content marketer.
Top Tools for Content Marketing
- HubSpot- HubSpot is an all-in-one inbound marketing, sales, and CRM suite that offers content marketers with all tools they want to create an actionable content that generates new leads and also drives sales.
The marketing suite offers content marketers with resources that help them to curate content, optimize it, and ensure that it reaches the right target audience. Once you have created your account and distributed it, HubSpot checks your marketing strategy in terms of sales and whole performance.
- WordPress- WordPress is the most widely used CMS. Social proof can at times lead us astray, but in this case, it turns out that WordPress is a powerful tool, both at the initial stages and as you expand your content marketing program. At its core, WordPress is an open-source CMS that lets you to host and design websites. You can either self-host or host your site through WordPress.com. WordPress consists of a plugin architecture and a template system so that you can customize any site to fit your blog, business, online store, or portfolio. It is a highly customizable platform and is generally used by bloggers.
- Google Docs- The relation between Google docs and content marketing is similar to the relationship between a kitchen and chef. This is where all the work is completed before the eventual presentation. There is hardly any content marketer who does not use Google Docs to draft their articles. It is regarded as the best platform for collaboration by a long shot, but it is also simple to use and has a pleasant user experience.
Moreover, you can find a way to upload Google Docs directly to your CMS. In the case of HubSpot, you can do this by default. If you use WordPress, you can use a tool like Wordable to seek help.
Google Docs is free, ubiquitous, and simple to use. There are hardly any reasons for not using it.
- Yoast- Yoast is one of the best tools used for writing SEO-focused content. It is a kind of “all-in-one” WordPress plugin for SEO that helps to do most of the things, including content optimization for a keyword, previewing and editing meta-descriptions and URL slugs, abstracting away technical SEO tasks, and suggesting appropriate internal links.
It has more than 9,000,000 downloads, 4.9 out of 5 stars in the WordPress market, and most of the people who use WordPress uses Yoast. It is a useful plugin.
- Google Analytics- A discussion on content marketing tools is incomplete without discussing the measurement. Sure, you can get some good idea from SEO tools like Google Search Console as well as the tools which we listed earlier like Ahrefs. But, you will also want a digital analytics platform so that you can track the business metrics.
Google Analytics is one of the most widely used platforms. It is simple to use and also free. With this tool, you can not only track goals, like form submissions or product purchases, but you can also set up behavioral events, like scroll-depth.
- SEMRush- To become successful as a content marketer, it is to make your content well-optimized for the SERPs. This is where SEMRush comes into play. SEMRush is an online marketing tool created for SEM/SEO experts. Content marketers are offered engagement data which helps them to rank higher in search engines. The tool has a huge SERP database of more than 106 million keywords and 71 million domains.
- Google Alerts- With Google Alerts, you can observe and respond to the topics that are most important to your company and also track online brand mentions. Just set an alert for your brand name, for the title of a resource, for significant keywords, and more, to get alerts in real-time, weekly, or daily.
- HotJar- This is one of the popular user experience analytics tools. This has got some qualitative tools like on-site poll, sessions replays, and surveys. Where Google Analytics can help you to uncover the “what” and “where” of user behavior, these tools can help you to find the answer to, “why.” Moreover, they also offer some quantitative tools like heat maps. These let you get a proper visual picture of where your visitors are clicking and scrolling.