It’s not pretty to just have a good looking website; you must have a good looking website that is designed with SEO in mind. Likewise, you can’t have a good SEO campaign without a good website. The number of businesses in Malaysia is growing, so it’s important that you put an equal amount of focus on search engine optimization (SEO) and web design. In order to stay one step ahead of your competitors, both of these are essential.
Unfortunately, some web designers are clueless when it comes to SEO. And then there are agencies that offer generic packages of Web design and Grey SEO services both. The latter is just the waste of money if the services are generic. There should always be a custom plan for online marketing and web development/design.
The Importance of Web Design in SEO
Now a days, optimizing a website for search engines(Google, Bing, Yahoo and etc) isn’t just about throwing in a few keywords and trying to build a few backlinks. The way the website works also plays a role in SEO(search engine optimization). Search engine rankings are determined by hundreds of ranking factors, and some of them are associated with the design of a website itself.
Google, Bing, Yahoo and other search engines prefer websites with responsive designs. User experience should be as individualized as much as possible for every visitor. Not all web designers have the knowledge and skill it takes to pull this off. They put aesthetics before everything else, and that isn’t ever the best idea. While appearance certainly is vital – there must be a balance between the web design and search engine optimization.
Combining SEO and Web Design.
A lot of idea should be put into every single element on a webpage: trust signals, billboards, images, special offers, calls to action and discounts and much more!. These features often contain some type of message that you would want search engines to crawl, yet at the same time, you will want them represented as images. A skilled web designer will be able to create the elements so that they are fully crawlable, with the use of HTML, CSS and web fonts.
The anatomy of a webpage is important for both search engine optimization and visual purposes. A lot of consideration needs to be placed on the structure of the page and the order in which the elements are shown. Page load time also matters in terms of design and how a page will rank in search results.
Choosing the Right Services
It’s best that you work with a web design company that has both experienced web designers and SEO experts working on the same project. However, avoid agencies that try to offer a one size fits all package. Just as every business in Malaysia is different, so too should the website for every company. The right company will consider your optimization and design needs before the project even begins.
Even if the designer doesn’t know a lot about digital marketing, he or she should still respect that the website will eventually be optimized, and will work closely with the SEO experts for a better understanding of how the layout should be setup.
You Must Know About Following Activities to Make Your Brand Visible in Search Engine-
Search Engine Marketing
SEO improves website ranking on google. The website to get high rankings on search engines and want their name comes whenever a user searches the product on google. The content optimization on the website increases the website presence and make pages appears first when someone searches on Google.
The content marketing provide the user what he or she is looking for in a proper manner. The content ease the search for consumers provide them the answers for things they’re looking for through blogs, articles, infographics, white paper, etc. The effective use of seo friendly keywords increase the website appearance on google.
Pay Per Click Marketing
Pay Per Click is one of the best digital marketing solution where website increase their presence through Google Ads Premium, Linkedin sponsored messages, Facebooks ads, and Twitter. The ad will appear when you set the price and days for your ad to appear and the ad will appear to the target audience.
Social Media Marketing
The Social media power is immense and it is the best way to increase the brand awareness, get potential leads, customer engagement, creative campaigns with collaboration and paid partnerships with brands and social media influencers. The Social Media platforms such as Facebook, Instagram, Pinterest, Tumblr, Snapchat, LinkedIn, and Google+. The social media targets the larger group of audience at once.
Creating Digital Marketing Plan
The marketing plan is an proper layout of the campaign that can increase the brand awareness and generate more business. The plan shows the actions to be taken, investments, contacts, campaign shoots, and more.
● Draw in, persuade, convert, and make your clients become hopelessly enamored with your item or administration.
● Plan all the systems and activities to arrive at your objective client.
● Section your advertising efforts to offer some benefit in each stage.
● Before building up the means that characterize an advanced advertising plan’s structure, you have to feel good in your partnership’s online area, your objective for the business.