BUSINESS | TECHNOLOGY

Why Should You Hire a Mobile Application Development Company?

By on October 21, 2020
Mobile App Development

A mobile application development company can help grow your brand in many ways. From brand appeal to customer engagement and retention, a mobile app can do wonders for your brand. Especially at a time when digitalization is a need more than a trend, businesses need to have an online presence as most of the customers find it convenient to browse through information and products on the internet rather than going through the hassle of visiting and browsing through a physical market. 

There are different types of applications just like there are various kinds of websites. From online product stores to service bookings and just information distribution, mobile apps hold the potential of taking your product/service right into the palms of your customers (pun intended).

If your business has found a somewhat reliable recognition in the market and a handful of customers already, you can move on to the mobile app development phase. Obviously, leave the work to the professionals because software and app development are not easy tasks, and while they may cost you a lot, they return a greater profit usually.

5 Reasons to Hire a Mobile Application Development Company:

  1. Brand Loyalty: The challenge is to get the customers to install your brand’s mobile app on their phones. Once that is done, it encourages customer loyalty to the brand due to various factors. Firstly, if the app is well-designed and serves the needs of the customer as promised, they are likely to use your app again to order your products or services. Secondly, apps allow the customer to interact directly with the brand by using just a few taps on the screen. The convenience eases and encourages them to stay your customer rather than look elsewhere. 
  2. Brand Recognition: Once your app is installed in the customer’s phone, they will be looking at your app’s icon very often as they use their phones, hence, reminding the customer every time that you are there when they need you. This leads to a reinforcement of the brand, thus increasing potential sales.
  3. Customized Accessibility: Businesses that allow personalization usually tend well to the market’s ever-changing, varying needs. Preferences can vary between person to person, and mobile app development, if done right, can enhance the user’s experience interacting with the brand by using the app. For example, in a workout routine app, once the user is logged in and has set their preferences including weight loss goals, diet goals, exercise areas etc, the app caters to only that person’s particular needs and makes the user feel valued and special. Similarly, online shopping apps usually start suggesting products according to the user’s buying preferences after a few days of usage. These features are easier to build into an application rather than on a website where the customer has to browse the internet, then log in, and then search for their required products or services.
  1. Increase Conversion Rate: According to some studies, it has been found that mobile users normally prefer using a business’s mobile application over a business’s website. This is probably due to the benefits that a mobile application offers to customers including accessibility, convenience, time-saving, and more. Moreover, apps are usually designed in a way that they deliver particularly to the customer’s needs mainly by having a user-friendly interface with clearly identifiable action buttons for common customer’s actions like ‘Share’, ‘Shop’, ‘Buy’, ‘Add to Cart’ etc. These buttons appeal visually to customers and can result, in combination with all the other factors, in an increase in the business’s sales. 
  2. Reliable and Professional: Just like people find it easier to trust the brands they see advertised on TV as reliable and genuine brands, they also find it easier to rely on brands that have a professional standard of business features. App development can be expensive at times, and hence, customers know that if a brand is spending a good amount of money on its development, it is a genuine brand with serious motives. Ultimately, a majority of all renowned brands have their own mobile apps which increase the standard of providing business services to a higher level. Regardless, when customers feel like they can rely on your brand because of your professional standards that are portrayed by your mobile app, they will not hesitate to buy from you.

While all these reasons are important to a business, what is more, important is that you do good research before you choose a mobile app development company. If you are based in the United States, Creatix9 is a digital agency that many people have reviewed well and can be relied on. You can visit their website www.creatix9.com and find the service that best suits your brand.

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BUSINESS | TECHNOLOGY

Why an SME Needs a Creative Android App Development Company USA

By on
App development companies

Since websites have become the norm, mobile apps have become the step-up for businesses and customers alike. It is easier for customers to install an app once and regularly use it rather than to search for a particular website repeatedly every time they need to use it.  As USA is a common hub for business startups, this is why a creative android app development company USA would do much better in today’s market as opposed to a less digital business age. 

There are several reasons why your brand would need an android application ranging from convenience to customer to conversion maximization. Obviously, the benefits that come with having your business app are not solely based on an app’s launch, but also on how your business coordinates and manages the several accompanying factors that affect the success and efficiency of a brand, overall.

Read on to find out the reasons why your business should develop and launch your own android application.

Reasons Why Your Brand Should Hire an Android App Development Company USA:

  1. As Big As Your Money: It is commonly known that mobile apps are quite expensive to get developed, and pretty difficult to develop by yourself. However, while that is true, some several agencies and developers offer a variety of packages based on the company’s budgets and app requirements. For a small or medium business, it is crucial to ensure that the investment does not go as a failure but rather return as a profit in the coming years. Hence, find a company that is flexible in terms of pricing yet professional when it comes to deliverables. Just because you do not have a lot of money to spend on app development, does not mean you cannot have your app with lesser money. Obviously, the lesser you pay, the lesser features and effectiveness the final delivered app will have – but an average app is better than no app at all.
  2. Applicable to Anyone: Regardless of what industry your business operates in, a mobile app can help a lot. Even though the retail industry is the one where android apps are most commonly used, especially due to the ease of online shopping that it provides, other industry sectors can find app development as useful as others. For example, a manufacturing business may launch an app that connects it with the most suitable suppliers, potential clients, and more. The same business manufacturer may also use the app for B2B sales by having a handy presentation of the products to display wherever the sales team members visit. 
  3. Direct Marketing to Consumers: Your business deserves to be known in the market, and that is the task an app can handle quite well if you have chosen the right android app development company for your brand. An app markets your brand directly and repeatedly to your customer in several creative ways. For example, every time a mobile phone user uses their phone, they will see your app’s icon (which would normally be your brand’s logo) if they have installed your app once. Similarly, you can send direct messages or notifications to your consumers once they have installed your app and agreed to let the app send push notifications. Push notifications are those that appear on the top your mobile phone’s screen without disrupting your current activities on the phone, so usually, phone users don’t mind them, and actually interact with them if the call to action attracts their attention.
  4. Effective Engagement with Users: The best part about marketing through your android application is that it is a narrowed, filtered population of your actual target market. Unlike social media marketing, you are marketing your brand to only those people who have actually shown interest in your brand, product, or service, by installing your app, and therefore, they are the most potential customers. Ultimately, applications have a much higher rate of conversion and lead generations than other platforms. Moreover, users find it accessible and easier to engage with the brand through their app if the user interface is simple and engaging enough.
  5. Beat the Competition: There is no second thought about how modern business environment has turned into a battleground as entry into markets has become much easier for SMEs. Your small or medium-sized enterprise can stand out from the crowd by offering a professional platform to engage your customers on. Normally, bigger businesses have android apps, but if you, being an SME, launch one, you can beat the competition well.

There are several companies and agencies to develop and design an effective app for you, but an app development company that goes by the name ‘App Development Pros’ are great at what they do.

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