Food, food, food and more food! Who’s going to easily just say no? 

If there’s one thing that connects all people from all ages, all races, all beliefs and all places, it has to be food! 

As amazing as it really is, countless names of food are there, and bet you will not be able name them all with an entire lifetime. Even a whole day will probably not be enough to explore a single country’s local foods alone and to list them down. It is just so fascinating how local foods are already numerous and delicious by themselves, then foreign influences are also there to add zing to the food culture!

Just wowing, food is so powerful and decisive. Not to mention, in general, food is a major basic need, not only of humans but of all living creatures. Well, of course, the natures are different, but you get the point.  

Nowadays, food is not only simply eaten and digested. It has also become a favorite social media star. Food photography and foodaholic shots are all over Instagram, Facebook and other social networking sites — BUT food’s fame did not just stop there! New ideas and innovations have just kept coming and paved the way for MUKBANG’s extraordinary popularity!  

Mukbang is an eating broadcast that started to become famous around 2010. It began in South Korea, but now, innumerable YouTubers and vloggers from various parts of the world are into it! True enough, these vloggers are earning a lot of money from their Mukbang videos because of hundreds of thousands and even millions of views. What are they doing? Just eating? No, EATING A LOT! For a while? No, for an average of 30 MINUTES!

Many do not understand why there are so many fans and subscribers of Mukbangers. Do you? You don’t? Then, check out this list, and be enlightened why Mukbang videos are among the most-watched content online!

1 – THE TREMENDOUS LOVE FOR FOOD

When you hang out with friends, there’s always food. In the middle of a meeting, there’s a food break. When there’s a special occasion to delight in, it’s impossible to leave out food. Even when you travel solo, how can food be forgotten?! 

Aside from the fact that food is a need, it is also a WANT. People love food. It’s a TREMENDOUS LOVE indeed. People admire and enjoy discovering fresh tastes and trying diverse cuisines. With the astonishing food selections universally, it is always exciting to unravel what your taste buds will tag as favorites!   

Mukbang videos are all about food. While some lifestyle videos have food in its content, Mukbangs focus on food alone. Usually, hosts don’t talk; they just eat. It’s just like when the family on the dining table is seriously eating as if they do not know each other. That’s most especially when all the tummies are rumbling! 

People’s big fondness over food is enough reason for many to keep on watching Mukbang vlogs. 

But of course, the list does not end here….

2 – THE BIZARRE FOOD QUANTITY

What makes Mukbang distinct from mere eating is the bizarre food quantity on the hosts’ tables! Extreme amounts of food are chewed and gulped down by these Mukbangers!

While you watch episodes of many Mukbangers, you probably have asked out of stupefaction, “What is this even?!”, “Is this for real?!”, “How does she do that?!” for multiple times. Sometimes, you might even say, “I’m not going to watch this anymore.” — but bulks of seafood, trays of chicken wings, bowls of noodles and more are there to keep you watching indeed!   

Viewers either can’t help but say words of astonishment or be at a loss for words. Food size is mountainous and unbelievable! While some people choose to watch familiar and typical content, many find thrill in what’s out of the box! Truly, people’s amazement in odd food portions let Mukbang vlogs stay under the limelight.      

3 – THE SATISFYING ASMR FEATURES

Not all Mukbangers do this, but a lot of them record with ASMR or autonomous sensory meridian response. It is when the hosts use a specific audio recording device or a Binaural microphone to record sounds super clearly! Moreover, a pair of high-quality earphones is used to make sure that the sounds are fine. 

The vloggers put the microphone near their mouths, with distance enough for the sounds to be loudly and clearly received. Biting, munching, chewing, slurping and other eating sounds make viewers enjoy the content even more! Others have knifing, peeling, mashing and breaking sounds too. 

The ASMR features make the videos more interesting and very relaxing! After a long tiring day, you might find watching Mukbang vlogs pleasant and calming. The sounds are soothing and pacifying. Hearing them makes one appreciate the tasty foods even more!

4 – THE DROOL-WORTHY CRAVINGS 

If watching Mukbang vlogs will not make you drool and crave in the middle of the night, I don’t know what will. 

Mukbang videos make you crave and long for various kinds of food, even when you are not hungry at all. Especially when you try to search for Mukbang vlogs of your favorite food, you are like making a problem for yourself; your tummy’s going to rumble, and you’re going to feel the want to order some of those food for yourself. Most probably, you might even regret doing so at midnight! 

Those big lobsters, crabs, shrimps, scallops and other mouth-watering seafood are irresistible! Those chicken wings flavored sriracha, garlic parmesan, honey citrus and honey garlic are not to miss! Even those chocolates, candies and other sweet desserts are wanted by the sweet-toothed viewers out there. 

5 – THE MOTIVATION TO EAT A LOT.

Just like when you watch dramas and movies that affect your lifestyle, when you watch Mukbang videos, you might also get inspired to eat alike. 

This is not the same for everyone; some people use this form of entertainment as a motivation to get a good appetite and eat a lot. Especially if watching Mukbang has been part of your daily life, it is surely going to change the way you eat.  

MUNCH MUCH

You better know now why Mukbang vlogs gain a lot of online subscribers, views, likes, shares and positive comments. Even when most of them run for an hour, a lot watch them up to the last second. Even when they just consist of food and people who munch much, they astound and entertain the public so much.  

Different people may have different personal motives towards watching Mukbang vlogs, but collectively, they complete the major reasons why Mukbang is sensational. 

ABOUT THE AUTHOR:

Nicole Ann Pore is a writer, an events host and a voice over artist. She finds quality and well-researched writing as a worthwhile avenue to enlighten and delight others about things that matter. For her, it’s restoring and fulfilling to the heart and a great way to clear the mind while loading it up with fresh learning. Film critiquing and filmmaking are among her interests too. Giving all the glory to God, Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.

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