Whether a business is a small scale or wide-spread, they must hire a marketing consultant. Not every business owner has all the skills that are essential to run the business smoothly, whereas those who have the skills, cannot do it all alone. You need to delegate important tasks and responsibilities. These tasks and responsibilities may vary according to the size and type of business. When you need to find out which of the marketing strategy suits your brand the most, or you want to find out what will work for your business and what approach can devalue the image of your business then you need an experienced marketing consultant.
Is it any good if I hire an expert marketing consultant who has worked with a few fortune 500s for my small business?
The simple answer is NO. If you are a small business owner and want an immediate boost in your sales, maximize your revenues, and want to make your brand a household name in the market, you do not need a marketing consultant who has worked for the giants. A high caliber marketing consultant will not agree to work for your small business in the first place, even if he does, you need not hire him. But Why?
Small Business Owners! May we have your attention, please?
A marketing consultant who has been working for a large-scale business, will (by default) take a ‘bigger picture approach’ which can be very effective in the long run but since you own a business that is small and cannot afford all the additional expenses of a large business, there is a high probability that you will run out of your capital soon, before even reaching the desired results. There are several other demerits of hiring a big marketing consultant for your small business. Our prime focus here is to boost sales and keep the revenue running smoothly within the given circumstances and limited resources. Here comes the part where a small business marketing consultant’s expertise is required. They understand your limitations and challenges, they know how to squeeze high performance out of your workforce, they know how to work within the given circumstances at an optimum level.
How to judge a small business marketing consultant?
James is a small business owner and has the capital, office space, workforce, regular customers, and everything in his business is going according to the plan – yet he does not see a secure future for his business. Why? Because James is not familiar with the politics of large corporations, how they manage to stay on top of the industry, and what they do to maintain their monopoly. Here, James needs an expert’s consultancy services, the one who understands all the ups and downs of the marketing trends. This expert does not work with big businesses but to work effectively for small businesses he has to study all business models of all sizes thus he possesses strong and articulate communication and interpersonal skills – he is a small business marketing consultant.
So, how will one identify such a person who can understand the painstaking challenges of small businesses?
Just like you finalize your normal employees by interviewing them and inquiring them about their long-term goals and their experience. One additional thing that you have to find out about them is their understanding of the market and knowledge about the operations of big businesses because you are not in competition with big businesses but you are trying to secure a slab in the economic consortium for your small business.
Must have skills for a Small Business Marketing Consultant
Cutting it short – Straight to the point – What exactly we are looking for in our consultant:
An ideal marketing consultant should be/must have:
- A good collaborator
- Articulate communication and interpersonal skills
- Able to manifest well thought out strategies
- Problem-solving skills
- Analytical skills
Bringing it all together
Whether you are already running a small business or you are going to own one soon, you need to be sure of some analytical and interpersonal skills in yourself as well. You need to be hooked with the latest trends. You should always be on the look-out for the most effective strategies implemented by your competitors – just don’t copy them but try to come up with what resonates with your resources and standards. The ideas that originate in your mind are the most suitable for your brand’s endurance. You can use your original ideas to communicate clearly with your team. An easy way to do it is by being a little creative yourself, for example, you are going to update your company’s logo – instead of going to your graphics designer first, you should first go to any online logo designing platform and draft your original idea roughly which depicts your thought-out idea, many websites offer a free “professional logo design” feature that can come in such situations. After this draft, you can ask your graphics designer to add professional detailing and touch-ups to make it look outstanding.